Capital Phi

Everything about go-to-market comes back to product market fit. You will learn a lot from your first customers. Invest early in Customer Success. “Best-in-class” startups use leading indicators of customer retention to quantify product-market-fit. 

Building your go-to-market strategy after achieving product market fit comes from aligning Sales, Market and Product.

Many of your go-to-market choices will be impacted by pricing. No matter what, you need to make sure that you do not spend more on customer acquisition than you earn from your average customer.